Sushi Gold

Sushi Gold is a sushi, pizza and hot food delivery service in Odesa with years of history and an audience that already knows the name. What it didn't have was a working digital front door — and, as it turned out, control over its own one.

The previous site was built on Tilda by a developer who never handed over access to the original domain. So the brief was larger than a redesign: build a new site on a domain the client actually owns, keep the existing audience, and grow beyond it.

The old site did the minimum and not much more. Built on Tilda, it was slow to navigate, the catalogue was hard to browse, and the checkout took more steps than anyone is willing to give. The predictable result: most customers gave up on the site and ordered by phone.

The deeper problem was ownership. Access to the original domain stayed with the previous developer, which meant the client's search visibility, their traffic, and their brand address were all sitting on someone else's shelf. Rebuilding on that foundation wasn't an option.

So the task became a relaunch — a new, closely matching domain the client fully controls, with the existing audience carried over and the reach extended.

Tilda left the Ukrainian market. That single fact shaped the entire architecture: we designed the site so that losing any one service does not stop the business from taking orders.

The content layer — menu, prices, translations — lives as plain JSON on Ukrainian hosting, edited through a small admin panel. Astro reads it at build time and generates static HTML, so the site itself depends on nothing external to stay online. The dynamic layer — accounts, order history, loyalty — runs on Supabase, which is open source and can be dumped and moved to a Ukrainian VPS in a day. Orders go through Telegram, independent of the database.

If Supabase goes down, the site still works and orders still arrive. If the build tooling disappears, the already-generated HTML keeps serving. Every layer can be replaced without taking the others with it. For a business operating in Ukraine, that isn't over-engineering — it's the requirement.

We rebuilt the path from menu to order around one question: how few decisions can this take? A full catalogue with real category logic, a cart that survives a page reload, and a checkout that ends in one action — the order lands directly in the owner's Telegram, with the total recalculated server-side rather than trusted from the browser.

Returning customers get a personal account: phone-based sign-in, saved profile, order history and loyalty. The site is fully trilingual — Ukrainian, Russian and English — with the menu itself localised, not just the interface.

Everything is mobile-first, because that is where the orders actually come from. A chat assistant is the next step — answering the routine questions before they reach the phone.

A new domain starts from zero. Everything the old address had earned in search stayed behind it, so visibility had to be rebuilt deliberately rather than inherited.

We wrote the content around what people in Odesa actually search for — neighbourhood by neighbourhood, dish by dish — with structured data, clean heading hierarchy and localised metadata across all three languages. Google Analytics went in from day one, so decisions come from behaviour rather than opinion. The same work that makes a site legible to search engines now makes it legible to AI assistants, and we optimised for both.

Photography was treated as sales material. Each dish was prepared and shot to do a specific job on the page: make the product the loudest element in the interface.

A relaunch only works if the existing audience arrives at the new door. Alongside the site we produced the material to carry that message offline: refreshed brand assets, a printed menu, business cards, and a street-side banner outside the premises where people already pass by. Online, a run of social posts announced the new address.

Throughout, the work included straightforward consulting — what to do first, what to postpone, and which option is genuinely more cost-effective for the client rather than simply larger for us.