Escaro

Alexandr has been working with Escaro as their lead creative designer for a number of years — acting as the brand's ongoing guardian: maintaining visual consistency across the entire product lineup, briefing incoming team members such as SMM specialists, and proposing marketing directions for product and brand promotion.

He took on the role when the product library was in disarray: thousands of layouts with inconsistent styling, technical violations that caused the factory to overpay for print runs, and no unified system across product lines. As a prepress specialist, Alexandr oversees the technical quality of every layout — ensuring compliance with print requirements and proposing the most efficient production solutions. He also leads the development of new product lines, from initial concept through to production-ready artwork.

The task was to refresh an outdated label while preserving consistency with the rest of the product family — more aesthetic, easier to perceive, with the brand's key elements intact.

Visual clutter was removed, leaving only what matters. Typography was updated for better readability while keeping the brand's signature style. The existing color palette was used to reinforce the premium quality feel — and the result reads naturally as part of the Eskaro product family.

Adding a new product to an established line is always a balancing act — the addition should feel native, not grafted on. The overall tone and aesthetic of the existing lineup were preserved.

For the radiator paint, the chosen character was a white plush teddy bear — a quiet reference to the product's suitability for children's rooms, and a signal of warmth and home comfort.

A new product required a new visual world. The name 'Titan' led directly to the chemical element: strength, precision, inertness. That association became the foundation of the entire line's visual identity — from naming logic to palette, form language, and surface treatment.